Leila Wahba

Design Strategist +
Product Researcher

Hello! I’m Leila, a Design Strategist and Researcher with over 6 years of experience in design strategy. My holistic process considers business goals, user experience, and cultural context. I specialize in supporting start-ups and small businesses to develop a focused and actionable design and product strategy.

Services

Persona Development
Identification and understanding of target users.
Design Principles
Data-driven development of design principles to be used as an alignement tool.
Prototyping + Testing
Concept and functionality testing for digital products.  
Planning + Management
Project management and planning to ensure implementation of design and principles is complete.  
Learn more about how I can help you.

Experience

Having worked across a few industries with different groups I have leared how to adapt to many spaces and tools at a rapid pace.

Snap! Mobile Inc.
UX Research + Strategist
March 2022— Feb 2024
Kilograph
UX Research + Strategist
Jan 2022 — Apr 2022
Downstream
Content Strategist
Oct 2021 — March 2022
A+D Museum
Director + Curator
Feb 2021 — Oct 2021
Learn more about my Experience
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